Case Study Overview
GreenLeaf Organic Products aimed to increase brand awareness and establish itself as a trusted name in the organic food market. With a growing number of competitors, they needed a strategic approach to connect with health-conscious consumers.
The Challenge and Context:
GreenLeaf, a wellness brand offering high-priced consultations, had a great organic community on Facebook but struggled to transition followers from passive content consumers to active service buyers. They needed a friction-free path that leveraged the existing community trust to drive direct sales conversations.
MarketSquare's Strategic Solution:
We deployed a Lead Magnet to Consultation Funnel using native Facebook tools.
Lead Magnet Development: We created a free, exclusive lead magnet: the "5-Minute Personalized Wellness Assessment." This provided immediate value and captured high-quality contact data directly within the Facebook interface (using Lead Ads).
High-Intent Targeting: Ads were specifically targeted at users who had engaged with the brand's organic health content in the last 60 days, ensuring a warm audience.
Immediate Automation: Upon completing the assessment, the user was instantly entered into an automation sequence. The first email immediately delivered the assessment results and contained a clear, single Call-to-Action (CTA) to "Book Your 15-Minute Follow-Up Consultation."
The Detailed Results:
This strategy successfully leveraged the platform's native tools to minimize drop-off. In the inaugural 30-day campaign, the client secured over 80 fully booked, qualified consultations, demonstrating that direct-response social strategy is viable even for high-value service offerings when community trust is leveraged correctly.
